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Gender Differences in Advertisements

Advertisements in Medical Journals

Sir,?I am tired of advertisements. To pick up genuine things from heaps of rubbish has become very difficult. I find advertisements of new medicine from new mushroom firms daily. Naturally all cannot be relied upon. So be pleased to inform the public whether the advertisements regarding medicines that are found in the Indian Medical Gazette or in other journals are genuine, reliable and can be ...

Paying to remove advertisements

Casual observation suggests that Internet media firms sometimes allow consumers to pay to remove advertisements from a free advertisement-based product. In this paper I characterize when this business model is optimal and analyze its impact on advertising quantity and the distribution of surplus. The optimality of the business model depends on the relation between product quality, the annoyance...

Gender bias in cardiovascular advertisements.

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...